In this blog post I'm going to talk about establishing your UVP when it comes to the product you're wanting to sell online. UVP is short for Unique Value Proposition - in other words - what makes your product different to the others?
You can look for a differentiator in one of four ways:
- Design - The look and feel of the product
- Function - How your product works
- Price - The perceived value of the product
- Time - When and how long the product is available
When I first started out with My Happiness Journal, my UVP was number 2 - how your product works. I launched a subscription model, where people are sent journals monthly to encourage them to stay on track. During the validation (testing) period, I realised that people want more flexibility when it comes to journaling and they current setup is a bit too restricting for most.
I'm now pondering what my UVP will be in the next print run. I know it's around customisation, to make it more unique and flexible.
You know what would be really cool? Send me your ideas around what you'd look for in a journal - what would convince you to buy one?